Paper creates possibilities: The next evolution of Ivo’s brand

We believe that contracts are fundamental to business. Every professional relationship begins, is maintained, and ends with a contract. They are the cornerstones of human commercial activity. Without them, business simply wouldn’t exist. 

Ivo paved the way for the category of AI-powered contract review. We recognized that manual contract review is a tedious, thankless task, and one that creates bottlenecks throughout the business. We’re proud to have solved this challenge for hundreds of businesses around the world, including enterprises like IBM, Uber, Atlassian, Shopify, and Canva. 

But as we like to say, paper creates possibilities. Contracts aren’t just meant to be executed and forgotten. There’s a wealth of strategic data buried inside your contract portfolio, and Ivo’s AI-powered platform is perfectly suited to getting it out so businesses can make better, smarter decisions.

The core mission of our company is to turn contracts — and the people who work with them — into strategic assets for the business, enabling contracting teams to discover risks and opportunities for competitive advantage. 

We believe that contract intelligence is as critical a business transformation as the advent of the personal computer. The data housed within contracts is a foundational source of business data; AI’s ability to enable organizations to extract and analyze that information will change the way they operate forever, and will be a critical difference between businesses that succeed and those that don’t. 

Our new look and feel as a brand highlights the new importance of contracts and contract work in the enterprise, and evokes how powerful an engine of discovery and opportunity the contract really is. Contract work shouldn’t be monotonous. Instead, it should feel vital. 

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From Automation to Intelligence

Early legal AI focused on automation; the goal was to move faster, reduce manual effort, and get through the backlog.

That work still matters. We often hear from our customers that they’re being asked to review more contracts in less time with fewer resources. Since we can save 75% of the time it would take to manually review contracts, it’s our pleasure to help them.

But this work is no longer enough.

Today’s in-house contracting teams are being asked to do more than review contracts. They’re expected to spot risks earlier, provide strategic data to the rest of the business, and offer good legal judgement, not just redlines. That requires intelligence, not just efficiency.

Ivo is built for this new reality. Our AI-powered contract intelligence platform doesn’t just help teams review contracts faster. It helps them understand the risk profile of their contracts, the relationships between contracts, and how contracts have changed over time, as well as  where opportunities exist — just like talking to a colleague. Moreover, it helps unlock the intelligence that’s already embedded in these contracts, without having to manually examine each one to do so. 

Hand-crafted to unlock lawyers’ creative thinking

When we design our products, we think extremely carefully about how they are built and spend much more time than most vendors crafting the models, the reasoning, and the user experience.  As our Head of Engineering, Didier Smith, puts it, “It's easy to build demo-ready contracting software, but the road to good contracting software involves hammering down a very long tail. Our willingness to spend months and years hammering down the tail is our biggest competitive advantage.”

Not only that, but we want to recognize the extremely powerful problem-solving skills lawyers and contracting teams bring to the business.  “Lawyers are creative,” a general counsel told us. “They are strategic. We know that we have the ability to solve big challenges and find valuable opportunities. And with Ivo, we now can.” 

When we thought about the next evolution of Ivo’s brand, we centered around adjectives like crafted, intelligent, and warm. We thought about our customers, who are solving the biggest strategic questions for their organizations. And we thought about the unique approach we take to building our product, which works to understand contracts like a lawyer would, not like a machine. 

Our new brand mirrors the craft of producing our products themselves. Our platform is exciting. It solves contracting teams’ problems in ways they’ve never imagined. We hear from our customers on a daily basis that Intelligence and Review are “awesome” and “mind-blowing.” 

Ivo unlocks the strategic and creative abilities of contracting teams. To reflect this important part of our purpose, we have partnered with a digital artist whose own work showcases creativity and technology together. Myriam Wares is a French-Canadian artist based in Montreal, who has worked with clients in editorial, advertising, and package design. We want to underscore the message that AI-powered contracting isn’t always about doing more things faster. Instead, we believe AI has the ability to help our customers do the right things well. 

We’ve heard from our customers that sound legal judgement and AI together are driving teams forward. The partnership between human expertise and AI’s access to facts is what’s creating powerful outcomes for businesses of every size. 

What Comes Next

As AI continues to evolve, we’ll be continually evolving our platform. We'll be guided by our customers’ needs, grounded in our craft and focused on turning contracts into business insights. 

The future of contracting isn’t just faster. It’s smarter and more strategic. That’s what we’re building at Ivo and why we’re excited about what’s to come next. 

Want to see what Ivo can do for you? Schedule a demo.