Ivo has signed a multi-year partnership with Harris Blitzer Sports & Entertainment (HBSE), becoming the Official and Exclusive Legal AI Partner of the Philadelphia 76ers, New Jersey Devils, and Prudential Center.
The agreement is Ivo’s first sports partnership in North America. Founded in New Zealand and headquartered in San Francisco, Ivo works with organizations around the world, and the partnership brings the Ivo brand to fans across Greater Philadelphia and New Jersey.
“Partnering with HBSE gives Ivo an incredible opportunity to enter North American sports alongside an organization with iconic teams, passionate fan bases and a strong commitment to its communities,” said Min-Kyu Jung, Co-Founder and CEO of Ivo. “The connection between Ivo and in-game reviews creates a natural way to introduce our brand to fans, while the breadth of the partnership allows us to build relationships and make an impact beyond game day. We’re excited for what we can build together across the 76ers, Devils and Prudential Center.”
What the partnership looks like
Ivo will be the presenting partner of Official Reviews at 76ers and Devils home games, with branding appearing at key review moments on the court and the ice. Ivo’s presence will also extend across both teams through in-arena and broadcast-visible branding throughout the season.
HBSE’s legal department will also use Ivo to support contract drafting and negotiation, as well as legal research.
“At HBSE, we’re always looking for innovative partners that can bring meaningful value to our organization,” said Owen Morin, Chief Revenue Officer, Partnerships, Harris Blitzer Sports & Entertainment. “Ivo is at the forefront of applying AI to real business needs, and we’re excited to utilize their technology while bringing the partnership to life in creative ways across our teams and venues.”
Ivo looks forward to working with HBSE across the 76ers, the Devils and Prudential Center.
